‘Me and My Milk’ Advocacy by Birch Tree & DeptEd

With the aim to encourage school age kids to regularly drink milk at home and even in school, New Birch Tree Fortified partnered with Department of Education and Marylindbert International in an advocacy entitled “Me and My Milk”.

New Birch Tree Fortified will bring this advocacy program to different public schools in the Philippines to encourage regular milk drinking through innovative education programs, learning materials and activities.

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This was launch at a Filipiniana event, July 22, 2015, held at Bulwagan ng Karunungan, Department of Education Complex in Pasig City with Education Secretary Bro. Armin Luistro, Undersecretary Dina Ocampo, regional directors and other key officials of the Department and officials of Century Pacific Food Inc. and Marylindbert International. I was not informed about the dress code, I was wearing a simple shirt and a pants,  good thing I brought my panama hat so to blend in.

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Initially the advocacy will be brought to the following regions:  National Capital Region (NCR), Central Luzon (Region 3), Calabarzon (Region 4A) and Ilocos Region (Region 1).  Birch Tree Fortified will provide free educational materials to benefit educators, parents and students.

"Encouraging mothers to let their kids drink milk instead of sugary or caffeine-filled beverages will help ensure that these children grow up to be productive and responsible citizens," said Usec. Dina Ocampo of the Department of Education.

New Birch Tree Fortified Milk has all these nutrients and a lot more.  This is a great tasting milk drink that is particularly suited to the Filipino palette. Also at the launch, the newest ambassadors of Birch Tree was introduced.

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Richard Yap–actor, entrepreneur, husband and the father of two grew up drinking Birch Tree because “it was the only milk that he liked.”

The health benefits from drinking milk include increased bone strength, smoother skin, stronger immune system, prevention of illnesses such as hypertension, obesity and osteoporosis.

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I encourage all parents to start your kids young with milk drinking. Now, there’s New Birch Tree Fortified Milk. It tastes great and is affordable. Nutrition is made accessible with this new product,” said Yap

New Birch Tree Fortified is now available at leading supermarkets, groceries and market stalls nationwide.


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