BUM’S newest endorser – Alexa Ilacad

Adding up to the powerhouse teen celebrity endorsers of BUM is  Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad. The 15-year-old fashionista has been introduced last May 28, in a fun-filled event held at the Sequoia Hotel in Quezon City.

BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from. Alexa Ilacad is a perfect addition to the brand because of her adventurous vibe whose style can go from girly-girl to hip and rugged.


Ask what was Alex’s favorite #OOTD-worthy BUM pieces, she likewise say that it vary from the colorful girly dresses to the rocker-chic hoodies and skull-print tees to the comfy and stretchable jeans—all useful in the various roles she plays as an actress, student and normal teenager.


Alexa’s first campaign shoot with BUM is for the “Black2School” collection, wherein she got to work with the brand’s other ambassadors, which include Nash, her onscreen partner and the other half of “NLex” love team.


Here’s a sneak peek of the collection of cute his-and-hers matching tops by BUM, with cool rib cage, skull and graphic prints, was seen in the brand’s last “Black2School” collection;


Other BUM teen celebrities includes ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s Bianca Umali and Miguel Tanfelix (who are collectively known as the “Black Army”).


For more information about BUM’s “Black2School”, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

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